Who We Are
Video: Marketing & Production
Video Empathy Marketing is a full service video production and video marketing agency based in New York City.
Our experts will listen to your needs and will analyze your marketing potential. After that we will develop custom-tailored creative concepts that will create a consistent flow of new leads to your business. We do it, above all, through leveraging a powerful video message creation process. The creative team is led by Ivaylo Simidchiev, an award-winning filmmaker, a compelling storyteller and an established video professional with over two decades of experience in the industry.
After that comes the marketing strategy design. And finally, a follow-through distribution via comprehensive social media ad campaigns, laser-sharp targeting, lead generation, re-targeting and email marketing.
Empathy: Video Production
Empathy is our universal strategy tool – that is to say, we specialize in finding what your audience feels and desires.
First, we will help you understand what your ideal clients want. Then, will tell them a compelling story about your brand. And as a result, we will create for you an irresistible attraction to what you have to offer for them.
Empathy rules because it helps us leverage the human emotions, which are the main driving force in most decisions.
Marketing: Empathy in Action
We pride ourselves in offering this unique package of psychological marketing and creative concept, professional content creation and thorough distribution all in one. This gives your business a chance to enjoy a full service of predictable and measurable inbound client flow. We succeed because our strategy is based on math and data analysis, seamlessly blended with creativity.
Empathy Marketing Video Production
We are more of a Video Marketing Agency, than a classic Video Production Company.
What is the difference? Well, we will not only produce the videos you need at the highest technical and aesthetic standards. Unlike a regular video production company, we will also get intimately involved with your company’s needs at a very deep level. We will take an active part in creating a strategy for growth BEFORE we start working on the video. And we will certainly not leave you alone with the finished video not knowing what to do with it to get more clients – the way video production companies would usually do
We will take over and manage the process of distribution in the most strategically effective way AFTER we produce it.
In short,
we know exactly what video you need, we know how to make it, and we know what to do with it.
We will make Digital Marketing and Video Production work in sync for your success.
Philosophy
Empathy is in the center of our worldview. And it is not just an empty statement. The client is the center of our business universe. So we see through the client’s eyes, feel through the client’s heart and work towards achieving the client’s goals. We grow only by growing our clients and our success is nothing more than our client’s success. We provide value, the way our client needs it.
Vision
The highest quality is out minimum goal. Because we see the beauty and the uniqueness in your business, we will bring it out as a consistent, emotionally appealing story line across a multitude of communication channels. We will peek behind your storefront, see the human face behind your business and bring it up as a simple but irresistible human story that will help your clients connect to you on a deeper level.
Policy
We have a month-to-month, cancel-any-time policy with a simple three week’s cancellation notice. We don’t believe in contract traps and marriage strings in which both parties feel like slaves to terms and conditions. Forceful contracts kill the trust. Value and trust are more important than power and leverage. We believe in mutually beneficial collaboration that lasts as long as both parties thrive on it. As a Video Marketing Agency we will never leave you half way through success and will take responsibility for the entire process.