The Process
Phase one: Creative Concept
Our Video Production Process begins here in New York City with identifying the most important element: Your Story.
Your story is what established trust in your brand. According to the Harvard Business Review, “Not only does a good story require us to trust the listener, but it must also inspire the listener to trust us”.
We will listen to you.
Our Video Empathy Marketing experts will find the diamond among the regular stones. And then we will polish and shape it up. And most importantly, we will put it up to the light and magnify it in a professionally scripted and executed package. This will be your Brand Story – the story that best represents your business. It will be the story that puts you in the best light and that exerts the strongest emotional and intellectual appeal for your customers. This will be you real Business Card.
Our experts will spot your weaknesses and will mask or minimize them. They will find out your strengths and will emphasize and multiply them. We will identify your best audience, will analyze their behavior and will determine where they can be reached online. After we define your ideal client and custom-create an appealing message especially for them, we will spread that message out consistently across the platforms. We will also study your competition and will analyze their best practices, so we could help you apply them for your own success.
Our team will custom-tailor the content. We will saturate it with your brand storyline in ever-changing variations. Moreover, we will pin-point it to your specific momentary or long-term needs. We will also customize it according to the channels of distribution we will strategically decide to show it on.
Finally,
we will carefully construct a long-term marketing video production strategy,
or a marketing blueprint, as Jules Marcoux calls it. That plan will be set up for execution with predictability, ongoing optimization and trackable results.
We will help you mark your business with an indelible branding label. It will stay in people’s minds and will help create an ever-expanding revenue stream.
Phase two: Video Production
Just like with the entire concept, we will plan the video production in a strategic manner. The first objective would be to achieve maximum content production within minimum production time. During the shoots we will efficiently produce footage necessary for multiple videos, in numerous variations, enough to spread content out over a month’s period, for both organic and paid posting. That could include corporate videos: featuring your story and carrying your powerful brand message, performed at the best of your own shape. We will also produce viral videos for your social media channels emotionally promoting your brand. In addition, we will produce animated explainer videos for your website or individual sales events. Gradually, we will build you an evolving library of video content, meant for a long-term branding strategy.
We will saturate all your channels with emotionally rich stories. These stories will tell the same consistent narrative from many different angles and for a wide range of viewers. Consequently, a good percentage of those viewers will readily become your devoted customers.
Video Empathy Marketing will take care of the video production process in its entirety. Firstly, starting with scripting, storyboarding, preproduction planning and location scouting (in New York City or anywhere in the country). Secondly, we will take care of the actual shooting process. And finally, post-production, including editing, motion graphics, VFX, music choice, sound design, and finishing.
As the end result, you will have a series of professionally realized videos, with top-notch imagery, editing, motion graphics, VFX and sound design. They will carry along your company’s most powerful message throughout all relevant channels.
Phase three: Distribution
This is the part where things get REALLY exciting! This is the missing third part of the equation that always cripples the whole process and breaks its natural continuity.
The video production phase is never the final one.
Because, no matter how breath-taking the videos we make for you are, no matter what expensive cameras we use, regardless of the effects and motion graphics we add up to the ads, if there’s no one to take care of the distribution channels professionally, it all falls apart. Yes, maybe you will hear from your friends and relatives a couple of compliments regarding the video – how awesome it is, how great it looks, etc. Maybe you’ll get a couple of likes… And that’s it. No new clients. Or, even if it does bring you new clients, you will rarely ever know it! Because you cannot track any of that… Unless you have a professionally setup system in place with 100% measurable and fully predictable results. Because, yes, we are experts in this, too!
Before we even begin our New-York-Video-Production-process, we will go the extra mile to customize the content pieces to the specific channel of distribution they are meant for. But that’s not all!
Once we have this awesome content in our hands, we will launch and manage organic and paid ad campaigns on Facebook, Google, Instagram, YouTube, etc., with specific goals in mind. We will use laser-sharp targeting at your ideal customers. And, we will manage and optimize the campaigns in real time, while every dollar spent and earned in the process will be tracked.
This unique service package of video production and full-service digital marketing is something you will hardly find, not just here in New York, but anywhere else.